3.1. Introduction
This Privacy Policy explains how The Best Move (“App”), operated by The Best Move App, LLC (“we,” “us,” or “our”), collects, uses, shares, and protects information about you when you use our mobile app, website, and related services (together, the “Services”).
Because The Best Move deals with health-related behaviors and choices, some information we collect may be considered health data or sensitive data under certain laws. This policy is intended to be clear and understandable, but it does not replace your rights under applicable law.
By using the Services, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree, please do not use the Services.
3.2. Information We May Collect
We may collect the following categories of information:
Account and contact information
Name or username
Email address
Password or authentication details
Profile information you choose to provide (such as age range, gender, general activity level)
Health, nutrition, and lifestyle information (user-provided)
Food and drink choices, meal logs, or decision notes
Lifestyle habits (e.g., movement, activity, sleep routines, general mood or stress level)
Goals and preferences (e.g., “eat more plants,” “limit late-night snacking”)
Flags or exclusions you set (e.g., dietary preferences or sensitivities, if you choose to provide them)
Automatically collected usage and device information
Device identifiers (such as device ID, advertising ID where applicable)
Device type, operating system, app version
IP address and general location (e.g., city-level)
App usage data (such as features you use, screens viewed, time spent, and interactions)
In-app events (like logging a meal, completing a streak, or dismissing a notification)
Cookies and similar technologies (if you use a web component)
When you use our website or web-based features, we may use cookies, pixels, and similar technologies to remember your preferences, understand usage, and improve our services.
Third-party integrations
If you choose to connect third-party apps or devices (for example, a wearable or fitness tracker in the future), we may receive information such as step counts, activity duration, or other metrics, subject to your permissions in those services.
Communications
Messages and email communications you send to us (such as support requests or feedback)
Your preferences for receiving marketing or product update emails
We only collect information that is reasonably necessary for the purposes described in this Policy.
3.3. How We Use Your Information
We may use your information for the following purposes:
To provide and maintain the Services, including personalization of recommendations and insights based on your inputs and usage.
To help you track progress, streaks, or behavioral patterns over time.
To operate and improve our recommendation engine, including AI-generated suggestions, and to develop new features.
To communicate with you, including sending service-related messages (account updates, security alerts, and support responses).
To send optional marketing, product updates, and educational content, where allowed by law and according to your communication preferences.
To perform analytics and research about how the Services are used so we can improve design, content, and features.
To enforce our Terms of Service, prevent fraud, and protect the security and integrity of the Services.
To comply with legal obligations and respond to lawful requests or legal processes.
3.4. Analytics, Tracking, and Cookies
We may use analytics tools and third-party service providers to help us understand how the Services are used and to improve performance. These tools may collect information such as device identifiers, IP address, usage patterns, and events within the App.
If you use our website, we may use cookies and similar technologies:
Essential cookies to operate the site.
Performance/analytics cookies to understand usage and improve services.
Preference cookies to remember your settings.
Where required by law, we will ask for your consent before using certain cookies or analytics tools. You can manage some tracking preferences through your device settings, browser settings, or third-party opt-out tools.
3.5. How We Share Information
We do not sell your personal information in the traditional sense of selling lists of users for money. If we ever engage in practices that could be considered a “sale” or “sharing” of personal information under certain privacy laws, we will provide the required disclosures and choices.
We may share information in the following situations:
Service providers: With trusted third-party vendors who help us operate the Services, such as hosting providers, analytics services, email delivery platforms, customer support tools, and payment processors. These providers are bound by obligations to protect your information and use it only for the services they provide to us.
App stores and payment platforms: When you purchase a subscription or in-app purchase, relevant information may be shared with the platform processing your payment (e.g., Apple, Google).
Legal and safety: When we believe sharing is necessary to comply with a legal obligation, enforce our Terms, protect our rights or property, or protect the safety of our users or the public.
Business transfers: In connection with a merger, acquisition, financing, or sale of all or part of our business, your information may be transferred as part of the transaction, subject to appropriate protections.
Aggregated or de-identified data: We may share aggregated or de-identified information that does not reasonably identify you, for analytics, research, or other purposes.
We do not share your personal health-related input (like specific meal logs or lifestyle notes) with third parties for their own independent marketing purposes without your consent.
3.6. Data Retention
We retain your personal information for as long as reasonably necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.
If you request account deletion, we will delete or de-identify your personal information, subject to any retention needed for legal or legitimate business purposes (for example, maintaining transaction records required by law).
3.7. Data Security
We use reasonable technical and organizational measures to protect your information, such as encryption in transit, access controls, and secure storage practices. However, no system can be guaranteed 100% secure, and we cannot promise absolute security of your data.
You are responsible for maintaining the security of your device and your account credentials.
3.8. Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information, which may include:
Access: The right to request a copy of personal information we hold about you.
Correction: The right to request that we correct inaccurate or incomplete information.
Deletion: The right to request that we delete your personal information, subject to certain exceptions.
Restriction or objection: The right to restrict or object to certain processing activities.
Data portability: The right to request a copy of certain information in a structured, commonly used, machine-readable format.
Marketing opt-out: The right to opt out of receiving marketing emails or push notifications.
You can exercise many of these rights directly in the App (for example, by updating your profile, changing notification settings, or requesting account deletion) or by contacting us at support@thebestmoveapp.com.
We will respond to your requests in accordance with applicable laws. We may need to verify your identity before fulfilling certain requests.
3.9. Email and Notification Communications
We may send you:
Service-related communications necessary to operate the App (e.g., password resets, service announcements).
Optional product updates, educational content, or offers, where allowed by law and consistent with your preferences.
You can opt out of marketing emails at any time by using the “unsubscribe” link in the email or by adjusting settings in the App, if available. You cannot opt out of essential service emails.
You can manage push notifications via your device settings and within the App where the feature is available.
3.10. Children’s Privacy
The Best Move is not intended for children under 13 years old (or the minimum age required in your jurisdiction), and we do not knowingly collect personal information from children in that age group.
If we learn that we have collected personal information from a child under the applicable minimum age without appropriate consent, we will take steps to delete that information. If you believe we may have collected information from a child, please contact us at support@thebestmoveapp.com.
3.11. International Users
If you access the Services from outside the United States, your information may be stored and processed in the United States and other countries where our service providers are located. Data protection laws in these countries may be different from those in your jurisdiction.
We will implement appropriate safeguards when transferring personal information across borders where required by law.
3.12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will change the “Last Updated” date at the top and may notify you through the App, email, or other reasonable means.
Your continued use of the Services after any update means you accept the revised Policy. If you do not agree with the changes, you should stop using the Services and request deletion of your account.
3.13. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, you can contact us at:
The Best Move App, LLC
Email: support@thebestmoveapp.com
